Influencing how others respond to your recommendations as an actuary

Published March 2023

Leadership (and influencing) with the brain in mind

By Lori Shook

 width= LORI SHOOK is a London based coach, trainer, speaker and author. Her company, shooksvensen, supports organisations to become great places to work.


Leading people can seem like a mystery. Why do they behave the way they do? At times motivated, inspired and engaged and other times surprisingly disruptive, resistant, irrational or irritable. Why can’t they (or rather, we) be more consistent and predictable?


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This article represents the opinion of the author, and not necessarily the opinion of the AAE.

This article was published in The European Actuary No. 33 – March 2023

The European Actuary Magazine