interview with Camilla Holm, by Jennifer Baker
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Camilla HOLM is Group Executive Director Customers & Health at PFA, Denmark | ||
With health measurements increasingly focused on prevention of long-term incapacity, Camilla Holm of PFA Denmark spoke to The European Actuary about PFA’s successful strategy combining health professionals’ experience with data scientists’ modelling, leading to a 70% reduction in long-term sickness. She highlighted the importance of using measures focused on operational relevance while ensuring human contact to build customer trust.
This article was published in The European Actuary No. 45 – March 2026
