He’s making a list, He’s checking it twice, He’s gonna find out who’s naughty or nice…

Esko Kivisaari

Chairperson Artifical Intelligence/Data Science Working Group

 

When it comes to Santa, there are less and less things you can hide from him. Historically, Santa has always been among the most advanced users of personal data. Modern developments have however opened new avenues for him. This is the result of immense increases in the amount of digitalized data together with advanced analytical tools and increases in computing power.

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